Emerging hospitality markets in the US 2025

March 9, 2025 Markets

The US hospitality industry is evolving, with new markets emerging as hotspots for tourism and business travel. In 2025, regions like the Sun Belt, secondary cities, and nature-based destinations are expected to experience significant growth. For hotels under brands like Marriott, Hilton, IHG, Hyatt, and others, these markets offer exciting opportunities to expand and thrive.

Top Emerging Markets in 2025

  1. The Sun Belt Region:
    • States like Texas, Florida, and Arizona are booming due to population growth and tourism.
    • Cities like Austin and Nashville are hubs for business travel and cultural events.
    • Opportunity: Marriott and Hilton can target business travelers, while Extended Stay America and G6 Hospitality cater to relocating guests.
  2. Secondary Cities:
    • Smaller metros like Greenville (SC) and Boise (ID) are gaining popularity for affordability and unique attractions.
    • Opportunity: Best Western and Radisson can attract leisure travelers, while Choice Hotels and Wyndham leverage their diverse portfolios.
  3. Rural and Nature-Based Destinations:
    • Areas like Sedona (AZ) and the Adirondacks (NY) are drawing eco-tourists and wellness seekers.
    • Opportunity: Hyatt and Sonesta can focus on luxury wellness offerings, while IHG caters to both leisure and business travelers.

Opportunities for Your Hotels

  • First-Mover Advantage: Establish a strong presence before competition grows.
  • Niche Markets: Target eco-tourists, digital nomads, or wellness seekers.
  • Local Partnerships: Collaborate with event organizers and tourism boards for unique packages.

Challenges and Solutions

  • Competition: Differentiate with unique experiences and exceptional service.
  • Infrastructure: Focus on regions with ongoing development.
  • Changing Preferences: Use data and guest feedback to adapt offerings.

Conclusion
Emerging markets in the US offer immense potential for growth. Whether you manage a Marriott, Hilton, or boutique property, tailoring your strategies to these regions can unlock new revenue streams.

Ready to explore these opportunities go  through our services? Contact Teranga Hospitality Group today to get started.